Absolutely! I don't disagree with you at all in that regard. But I also feel that a lot of startups overvalue traffic, hoping they'll be the next Facebook or Go

Absolutely! I don't disagree with you at all in that regard. But I also feel that a lot of startups overvalue traffic, hoping they'll be the next Facebook or Google when in fact they're never able to scale to meaningful ad revenue and bankrupt themselves chasing the often misunderstood notion of freemium.