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I'd agree that artificially inflating page views is the primary reason for this practice, but I do wonder if any other things contribute. For example, I believe
by jriddycuz 17y ago
I'd agree that artificially inflating page views is the primary reason for this practice, but I do wonder if any other things contribute. For example, I believe there is an antiquated and probably flawed notion out there that readers dislike really long pages, so they like their content broken up. Does anyone think something like that has anything do with it as well?
- eli 17y agoI don't see how this is "artificial." If you read a two page article, then you viewed two pages. And if the design is so hideous that you don't click to view the second page, well then the number of page views isn't inflated at all.
- mikeryan 17y agoThe page view isn't "artificial" the need to have a second page (as opposed to one long page) is.
- lucumo 17y ago> For example, I believe there is an antiquated and probably flawed notion out there that readers dislike really long pages To be honest, I do dislike really long pages. I tend to read longer articles piecewise. Read a bit, do something else, read some more, do something else, etc. Long pages usually have very little points where I can anchor my memory. All paragraphs look alike and I have to read several paragraphs before I've found the point where I stopped reading. That's highly distracting. I prefer pages for long articles.
- jrwoodruff 17y agoThe main purpose of this is not to inflate page view statistics, as such, but to increase the available 'ad inventory'. By making users click, you are able to refresh the page and serve a new ad.