I wonder what effect Beats will have on a generation of listeners already experiencing noise-induced-hearing-loss (NIHL). With the amplified bass, aren't users

I wonder what effect Beats will have on a generation of listeners already experiencing noise-induced-hearing-loss (NIHL). With the amplified bass, aren't users exposing themselves to low-end rumble all of the time? I'm pretty sure we'll be confronted with a generation of deaf people pretty soon, given the extreme bass and the personal music players that can output high volumes, and the incessant barrage of noise (radio?) wherever you go. Additionally, when mastering and mixing, does anyone take into account what their record would sound like on these things? Everyone buys excellent quality reference monitors with as close-to flat response as possible for revealing midrange, non-fatiguing high-end and punchy/deep (non-flabby) bass so they can produce the best sounding record. Some might even listen to it weighted for FM radio broadcasts and have a range of different speakers like those famous Yamaha NS10s (yuck!) to get a feel of how good/bad it sounds on normal home-users equipment. But does anyone mix/master for these? Those records will sound as thin as a pancake on other speakers if they did; where's the balance? Furthermore, since bass is mainly felt with the skin, is increased bass in these headphones really as effective as listening to a real speaker?