3 ms·
I completely agree. The typical Beats buyer who just want nice looking headphones that sound kickin'. Shame on their competitors for failing to understand their
by sjwright 12y ago
I completely agree. The typical Beats buyer who just want nice looking headphones that sound kickin'. Shame on their competitors for failing to understand their audience.
(And personally I wouldn't put much stock in what the audiophiles think. The homoeopathy-grade "facts" and "truths" which pervade much of the audiophile world are in my opinion far more contemptible.)
- s54b32dd 12y agoBut, really, most audio companies were never properly positioned to offer the type of product that Beats has anyway. Bose could probably have made the connection, as could a few other broader electronic brands (Sony, Panasonic, etc.), but most brands that are primarily focused on speakers/headphones operate by courting audiophiles, because traditionally that's where the money has been. Certainly, Beats has done an excellent job of generating a brand image and marketing a product. However, many other companies in the headphone market would have had a challenge doing the same, because if they were to court the casual listener market, they may risk losing the traditional audiophile market.
- sjwright 12y agoTrue, though nothing was stopping any established company from creating a new brand to differentiate markets.