Apple didn't "fall for" the marketing, they bought the company because the brand actually has a lot of value due to the marketing. And the value of the Beats Mu

Apple didn't "fall for" the marketing, they bought the company because the brand actually has a lot of value due to the marketing. And the value of the Beats Music streaming service, especially the deals that it had with labels already to allow streaming. I think they overpaid, but they can afford to.