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I have always wondered how they can charge per page view for ads yet the advertisers be OK with this practice. Apparently they just turn a deaf ear to this pro
by invisible 17y ago
I have always wondered how they can charge per page view for ads yet the advertisers be OK with this practice. Apparently they just turn a deaf ear to this problem and the consumer/reader suffers. You'd think they'd realize that if the person didn't click the ad the first time, they're likely not going to click it on the next page.
- eli 17y agoWell, it's still two impressions. And if the second page has different ads then you have a new chance to click on one. Also, some advertisers are interested in brand awareness; they don't care much about whether you click, they just want you to see their logo as many times as possible. And look at it this way: if you have a long page of content, your ad is gone once the user scrolls down. If you have several short screens, your ad stays in view much longer.