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Isn't this just same old same old? We have a fantastic independent coffee shop at the end of our road. When a major coffee chain opened a few doors down, I ask
by blowski 12y ago
Isn't this just same old same old?
We have a fantastic independent coffee shop at the end of our road. When a major coffee chain opened a few doors down, I asked him if he was worried. His reply: "No. The kind of people that drink coffee in Starbucks don't pay for coffee in independent coffee shops.".
It's the same here. Beats' target market is not people that love good quality headphones, but people that want fashionable headphones.
You can see the same argument over cars, phones, clothes, luggage, etc. It's hardly new.
- pconner 12y agoInterestingly, both Starbucks and Beats have prices similar to nice, higher-end products in their respective markets.
- blowski 12y agoExactly. They both focus on design and marketing, on giving users more conspicuousness in their 'conspicuous consumption'. If you want people to know that you pay a lot for coffee, then coffee in a generic white cup is missing a key feature.
- andreasen 12y agoSimilar to Psycology by Dr. Phil - it's not for everyone but there is a market.