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His idea than random surfers are worthless to advertisers seems very odd to me. I'd think that the random surfers are MORE likely to click an ad. After all, th
by synnik 17y ago
His idea than random surfers are worthless to advertisers seems very odd to me.
I'd think that the random surfers are MORE likely to click an ad. After all, they aren't committed to your site -- They got there by accident. If a related ad is there, it seems likely that they would follow it more readily than someone who went to that site specifically to get their news.
- NathanKP 17y agoI can attest to this from my own personal website building experience. I have found that random people are much more likely to click on ads. Amazon product ads are very effective with random search engine users.
- amalcon 17y agoNot all ads are about the clicks. I'd expect NewsCorp's online properties to be more concerned about impressions.