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Bloomberg does native advertisement but they label it as such. The whole anti native advertisement movement seems so late it's silly considering news publisher
by lrei 12y ago
Bloomberg does native advertisement but they label it as such.
The whole anti native advertisement movement seems so late it's silly considering news publishers have been basically doing it for years without any disclaimer. PG wrote about this some back in 2005: http://www.paulgraham.com/submarine.html http://www.paulgraham.com/submarine.html
- inthewoods 12y agoPG was writing about PR and the ability to place stories. This is different from native advertising. PR can place stories because, as PG points out, the news media is lazy and needs to feed the beast. Native advertising is the reporting being actually bought and paying directly. Native advertising is a natural outcome of a struggling business model - they looked at what they were doing around PR and concluded that they could make actual revenue on it.