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It's telling to me that the former editor left to go to Bloomberg. Bloomberg represents, in my opinion, a more sustainable approach to news - they want their ne
by inthewoods 12y ago
It's telling to me that the former editor left to go to Bloomberg. Bloomberg represents, in my opinion, a more sustainable approach to news - they want their news org to break even or make money, but they don't expect it to be a barn burner and recognize that having the news sources internally gives them an advantage in their core business - their terminals. Dow Jones is taking a similar approach. With this approach, they can afford to pay for excellent journalists while not being a slave (completely) to the advertiser. It keeps them out of gray-areas like native advertising as well (although Bloomberg may have that as well).
- hackuser 12y ago> Dow Jones is taking a similar approach What is Dow Jones doing that's similar?
- inthewoods 12y agoBundle news services with professional/investor services - they are obviously much more a pure media play via News Corp and the WSJ.
- lrei 12y agoBloomberg does native advertisement but they label it as such. The whole anti native advertisement movement seems so late it's silly considering news publishers have been basically doing it for years without any disclaimer. PG wrote about this some back in 2005: http://www.paulgraham.com/submarine.html http://www.paulgraham.com/submarine.html
- inthewoods 12y agoPG was writing about PR and the ability to place stories. This is different from native advertising. PR can place stories because, as PG points out, the news media is lazy and needs to feed the beast. Native advertising is the reporting being actually bought and paying directly. Native advertising is a natural outcome of a struggling business model - they looked at what they were doing around PR and concluded that they could make actual revenue on it.