The issue is that we lose the distinction between content and ad. As this distinction blurs, less people will be able to say which is which. I guess the real

The issue is that we lose the distinction between content and ad. As this distinction blurs, less people will be able to say which is which. I guess the real question underlying this is the one underlying advertising in general, how much are we morally allowed to manipulate someone who did not give informed consent for the purpose of modifying their behavior in a way that is beneficial to us?