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This is actually some good solid advice, for _anyone_ selling software. But I look poorly on the use of link-bait titles. It's deceptive and ultimately annoyin
by mr_eel 17y ago
This is actually some good solid advice, for _anyone_ selling software.
But I look poorly on the use of link-bait titles. It's deceptive and ultimately annoying, particularly when it employs a generalisation.
After all, there are a myriad of different people involved in the development of a site. Many stake-holders and many opportunities for mistakes and misunderstandings. The basic point is this; there are many reasons why a site doesn't do as good a job of selling as it could. Blaming it on web-devs alone and their perceived inability to sell is horse-pucky. Frankly, most web-devs aren't employed to sell, they're employed to make things. Why should they cop it?
- michellegreer1 17y agoThis post was actually directed in a passive aggressive way to a couple of developers who employed me, only to completely ignore the countless usability and best practices studies I cited. It was months of pure pain. The simple truth is, I COMPLETELY VALUE web developers because the work they do keeps me employed. I don't code, but I also expect that they value the experience I bring to the table as a marketer as well. This post is essentially a way of saying, "I don't tell you how to code, so please trust me to do my job."
- felipe 17y agoI agree with mr_eel. Your message is good but it would have been much more effective if you have used a less condescending tone. Good web developers DO VALUE the importance of marketing and sales. I think we have a lot to learn from you, but with this kind of post you are helping to alienate developers. Please don't take me wrong, that's just my humble opinion on the matter.
- michellegreer1 17y agoWell, I'm sorry. That was most certainly not what I wanted to do. I actually like developers a lot, and was just a bit frustrated because the developers I was working with at the time were incredibly arrogant. It's a total bummer when you spend your time reading up on marketing best practices and some jerk tells you that Forrester's or Nielsen studies on marketing don't mean anything. I didn't intend for this post to get to the top of Hacker News. I should be more careful next time.
- bertramm 17y ago"I don't tell you how to code, so please trust me to do my job." Seems to be a bit of a fallacious argument. If you could code better than the developer, I would imagine any developer interested in making a product would put you right in there. However, same goes the other way, if the developer is a better marketer than you... get another job...