I think the bargain hunter will just buy the product at the cheaper place to avoid the hassle of price matching. (Ever actually tried that? Employees have att

I think the bargain hunter will just buy the product at the cheaper place to avoid the hassle of price matching. (Ever actually tried that? Employees have attitude.) I still think price-matching guarantees are disinformation aimed to give the illusion of the best price, and are very rarely taken advantage of. (The fatwallet.com crowd probably uses them, but I think stores lose money on those people. Best Buy famously had a memo calling them "devil" customers, and discussing strategies to get them to stop shopping at Best Buy.)