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But I think it defeats the value of cutting prices. If your competitor honors your prices, then they are automatically matching your prices to those who are pr
by dantheman 17y ago
But I think it defeats the value of cutting prices. If your competitor honors your prices, then they are automatically matching your prices to those who are price conscientious. In fact the competitor gets the best of both worlds, they still attract the bargain hunter, but they don't lose the extra revenue that others would gladly spend.
- lliiffee 17y agoI think the bargain hunter will just buy the product at the cheaper place to avoid the hassle of price matching. (Ever actually tried that? Employees have attitude.) I still think price-matching guarantees are disinformation aimed to give the illusion of the best price, and are very rarely taken advantage of. (The fatwallet.com crowd probably uses them, but I think stores lose money on those people. Best Buy famously had a memo calling them "devil" customers, and discussing strategies to get them to stop shopping at Best Buy.)