I've found that the opposite is true. It is much easier for a tech person to learn selling than for a salesperson to learn technology -- and it's a whole lot ea

I've found that the opposite is true. It is much easier for a tech person to learn selling than for a salesperson to learn technology -- and it's a whole lot easier to sell if you start by knowing what you're selling, and then build a case around that. This piece is surprisingly fluffy. Of the five bullet points, the first is a cliché, and the second are so obvious that they haven't even reached that status.