I want to know how Ben Rubin dare to pretend having more than 1 million users ? now we start to have to some data for both periscope and meerkat (http://lookats

I want to know how Ben Rubin dare to pretend having more than 1 million users ? now we start to have to some data for both periscope and meerkat (http://lookats.com/stats http://lookats.com/stats), i don't understand how you can throw millions on something like this + all this media coverage for a few thousand users ?