One thing to realize is that Apple is gearing more of their products to the Chinese market with the golds, reds and other cosmetic choices. The other thing to

One thing to realize is that Apple is gearing more of their products to the Chinese market with the golds, reds and other cosmetic choices. The other thing to note is that Ive is a silversmith's son so he may be drawn to metallurgical interests and choices from a deep psychological place.