I think kickstarter modified those rules when they announced Launch Now: https://www.kickstarter.com/blog/introducing-launch-now-and-simplified-rules-0 https://

I think kickstarter modified those rules when they announced Launch Now: https://www.kickstarter.com/blog/introducing-launch-now-and-simplified-rules-0 https://www.kickstarter.com/blog/introducing-launch-now-and-... Now companies can just use it as an advertising platform to generate publicity, even if they have to give up a slice of revenue to kickstarter.