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Actually, it's about a vendor making sure you buy their brand (again) when you need to fill up instead of going to the store and looking at the 50 choices in th
by wmeredith 12y ago
Actually, it's about a vendor making sure you buy their brand (again) when you need to fill up instead of going to the store and looking at the 50 choices in the detergent aisle one more time.
- boredguy8 12y agoReally? Lots of people regularly switching their detergent?
- wmeredith 12y agoYes, really. Do this: pretend you own Tide. Do you want people pressing a button that sends you money for more tide, or do you want them going here: https://www.google.com/search?q=laundry+aisle&espv=2&biw=1440&bih=782&source=lnms&tbm=isch&sa=X&ei=UBcbVbywH5fIsATi0YKYDg&ved=0CAYQ_AUoAQ https://www.google.com/search?q=laundry+aisle&espv=2&biw=144...
- hackerews 12y agoOh yea. Commodities. Competing to win marginally against a well-known set of consumer value drivers.