The buttons are to assist with repeat purchases that we All make and that are a hassle for most of us. Detergent, toilet paper, razors, etc. It's not a matter

The buttons are to assist with repeat purchases that we All make and that are a hassle for most of us. Detergent, toilet paper, razors, etc. It's not a matter of whether we buy these things - we all do - it's How. And for a lot of us the How is still inconvenient. This is not the perfect solution but that's the problem it seems to want to solve. It IS a problem of Remembering to purchase. How do we make it easier for people to purchase those core items they frequently run out of? The only "junkie" vibe I got from this was the k-cups.