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The increased switching cost isn't by force, though. Customers are less likely to switch because of convenience -- you're paying for the conveniene which, I th
by fxthea 12y ago
The increased switching cost isn't by force, though. Customers are less likely to switch because of convenience -- you're paying for the conveniene which, I think, means that Amazon is providing a service that consumers want.
- javadocmd 12y agoNaturally. I'm just saying a few months down the road, you forget to care exactly how much that convenience is costing you.
- justicezyx 12y agoSince day one, amazon has been building this customer trust. Like it or just live with it...
- vidarh 12y agoI never care. I don't comparison shop. I always tick the "Prime only" button, even if it costs me extra. It's one of the nice luxuries of earning enough money that prices for consumables generally does not matter. I don't know what the things I used in the dinner I just prepared costs. I only know roughly how much my weekly grocery bill comes to (it's all delivered - the order is auto-populated by Ocado's algorithms, so if I don't do anything I get a reasonable default set of products based on what I usually buy). And I like it that way.
- TeMPOraL 12y agoYou're living post-scarcity. Let's hope everyone will be able to, at some point.
- ssalazar 12y agoEveryone who pays $100/year to get free two-day shipping for Amazon products lives post-scarcity.
- TheTaO 12y agoExactly. The ability to just tap some buttons on your phone and have an item show up doorstep is magical. The dash button is just another step in that direction. Its ultimate in convenience for people who want it.