The iPad is a lifestyle device, whereas the Surface is a productivity device. The iPad Air 2 is deathly thin and a bit lighter. It is also much much more simple

The iPad is a lifestyle device, whereas the Surface is a productivity device. The iPad Air 2 is deathly thin and a bit lighter. It is also much much more simpler, has many more (interesting) applications tailored just iPad, where as using the Surface as a tablet is more iffy (ms's app store is filled with garbage and tons of rip offs and clones). When it comes to consumer purchases, play always wins over work. It's Microsoft's job to market this tablet to the masses, so the productivity angle is not very persuasive.