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You don't remember Google's April 1st announcement of Gmail, then. With gigabytes of storage, it was the perfect joke for the day and naturally carried by news
by gokhan 12y ago
You don't remember Google's April 1st announcement of Gmail, then. With gigabytes of storage, it was the perfect joke for the day and naturally carried by news outlets everywhere. And the joke continued on the next day, people realized that it wasn't actually a joke and, naturally, another media frenzy happened. Perfect example of guerrilla marketing IMO.
- 27182818284 12y agoI completely remember that, which is why companies like Amazon should especially know better.
- metamet 12y ago... wait, what? You specifically remember Gmail's launch (a good thing), and Gmail's launch had multiple phases of publicity (also a good thing). What should Amazon know better about? Gmail launching on April Fools was a net positive thing.