It might work in the same way that selling overpriced (but, from what I hear, still decent) Beats headphones has worked out. It wouldn't surprise me if a signif

It might work in the same way that selling overpriced (but, from what I hear, still decent) Beats headphones has worked out. It wouldn't surprise me if a significant number of people will prefer Tidal because it has 'lossless music' and sounds 'totally better'. Whether it actually matters most of the time is not that important, in the same way that discussions about Beats headphone's price/quality are not so interesting to most people who buy these things.