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Does anyone else see the glaring difference between how Microsoft markets its products VS how Apple markets their products? Microsoft: List 101 features. Tell

by Sealy 12y ago

Does anyone else see the glaring difference between how Microsoft markets its products VS how Apple markets their products? Microsoft: List 101 features. Tell everyone how amazing each new feature is. Remind everyone that there is a huge array of features. List them out again. Apple: Take a nice photo. Done.

kelukelugames 12y ago
This is because Apple's core marketing principle is to "impute". Microsoft's is called "".
symmetricsaurus 12y ago
Main points from http://www.apple.com/macbook/ http://www.apple.com/macbook/: * Dimensions * Keyboard size * Screen resolution * Trackpad features * Wireless capabilities * No fan * Battery design and battery life * Operating system * Apps ... Seems like a bunch of features to me. Can't view Apple's videos since I don't have Quicktime, so I can't compare there. Edit: Apple's page is prettier than Microsoft's.
- Sealy 12y ago
  Fair point. What I wanted to get across is that when Apple releases a new product, I see the picture, and I just want it. When Microsoft releases a product, it seems like their marketing department just wants to hammer a list of features into my head which just results in me not wanting anything. Any marketer want to give their two cents?
- throwawaymsft 12y ago
  Apple avoids specs in ads. The closest is doing things like pulling a laptop from a manila envelope: https://www.youtube.com/watch?v=jLrW5SKusn0 https://www.youtube.com/watch?v=jLrW5SKusn0 Which, at the time, was revolutionary. Or "1000 songs in your pocket" (not 4GB in your pocket).
throwawaymsft 12y ago
Yep. Apple built up a reputation (over a decade) for creating high-quality products. You don't need to know the internals. The Microsoft ecosystem didn't do this, to put it mildly. Which spyware/adware/bloatware is coming along with your PC purchase? Which plasticky parts? Which underpowered CPU? Which horrible battery life? People see a Christopher Nolan movie just because he's involved. Interstellar didn't need a typical Michael-Bay style trailer to entice people to go. It's all about the expectations people have going in. When you don't trust the chef, you want to see all the ingredients.
zghst 12y ago
Apple's release posts for products include technical language as well, I think Microsoft did a great job at this post, but for the most part the marketing of this device is garbage. Honestly, I really really admire Apple for showing the product as much as possible and the surroundings and human beings as little as possible. Apple's designers are forced to focus on making their device as sexy and elegant as possible, whereas it seems Microsoft's designers (for marketing) don't exist at all. I cannot believe how terrible the Surface site looks, Microsoft needs its own in house designers. The "For Gaming" section hero image has a cheap blur, it looks like a 6th grader touched it up.

by Sealy 12y ago

kelukelugames 12y ago

This is because Apple's core marketing principle is to "impute". Microsoft's is called "".

symmetricsaurus 12y ago

Main points from http://www.apple.com/macbook/ http://www.apple.com/macbook/: * Dimensions * Keyboard size * Screen resolution * Trackpad features * Wireless capabilities * No fan * Battery design and battery life * Operating system * Apps ... Seems like a bunch of features to me. Can't view Apple's videos since I don't have Quicktime, so I can't compare there. Edit: Apple's page is prettier than Microsoft's.

Sealy 12y ago
Fair point. What I wanted to get across is that when Apple releases a new product, I see the picture, and I just want it. When Microsoft releases a product, it seems like their marketing department just wants to hammer a list of features into my head which just results in me not wanting anything. Any marketer want to give their two cents?
throwawaymsft 12y ago
Apple avoids specs in ads. The closest is doing things like pulling a laptop from a manila envelope: https://www.youtube.com/watch?v=jLrW5SKusn0 https://www.youtube.com/watch?v=jLrW5SKusn0 Which, at the time, was revolutionary. Or "1000 songs in your pocket" (not 4GB in your pocket).

throwawaymsft 12y ago

Yep. Apple built up a reputation (over a decade) for creating high-quality products. You don't need to know the internals. The Microsoft ecosystem didn't do this, to put it mildly. Which spyware/adware/bloatware is coming along with your PC purchase? Which plasticky parts? Which underpowered CPU? Which horrible battery life? People see a Christopher Nolan movie just because he's involved. Interstellar didn't need a typical Michael-Bay style trailer to entice people to go. It's all about the expectations people have going in. When you don't trust the chef, you want to see all the ingredients.

zghst 12y ago

Apple's release posts for products include technical language as well, I think Microsoft did a great job at this post, but for the most part the marketing of this device is garbage. Honestly, I really really admire Apple for showing the product as much as possible and the surroundings and human beings as little as possible. Apple's designers are forced to focus on making their device as sexy and elegant as possible, whereas it seems Microsoft's designers (for marketing) don't exist at all. I cannot believe how terrible the Surface site looks, Microsoft needs its own in house designers. The "For Gaming" section hero image has a cheap blur, it looks like a 6th grader touched it up.