> and that there is still room to compete against them the concept that there's no room to compete against the market mindshare incumbent is a marketer's wet d

> and that there is still room to compete against them the concept that there's no room to compete against the market mindshare incumbent is a marketer's wet dream. in other words, amazon does an amazingly effective job at marketing to people who think they aren't affected by marketing, and then get them to pay a massive premium to boot. they truly are geniuses in this regard.