They found that people were more likely to buy warranties on products that brought them pleasure — what they call hedonic purchases — than on ones that are mere

They found that people were more likely to buy warranties on products that brought them pleasure — what they call hedonic purchases — than on ones that are merely useful a positive mood makes people more risk-averse because they are afraid of losing that good feeling, which makes potential losses look greater Gold, pure gold. The best I could come up with so far is to sell "personal customer support" for my apps. Didn't try it yet. Any other ideas?