Episode synopsis: Professor Serguei Netessine (@snetesin) joined us to discuss his book “The Risk Driven Business Model” (co-written with Karan Girotra). In the

Episode synopsis: Professor Serguei Netessine (@snetesin) joined us to discuss his book “The Risk Driven Business Model” (co-written with Karan Girotra). In the discussion, he explained the theme of the book in coming up with the four key questions that will define any company, with examples of companies not just from the US but also in Asia. Finally, he also talked about his role as a business school professor in guiding the students and alumni from INSEAD Business School, Singapore and an angel investor within the various ecosystems from US to Singapore with interesting companies such as RedMart, TabSquare and EditSuits, which are forming the successful entrepreneurial footprint in Southeast Asia and beyond.