I was just using FLAC as a comparison for lossless considering when someone thinks of lossless audio they will mostly think of FLAC. Of course it goes deeper th

I was just using FLAC as a comparison for lossless considering when someone thinks of lossless audio they will mostly think of FLAC. Of course it goes deeper than that. I think the hard part of the equation is still definitely dealing with bandwidth and speed limitations though. I have issues streaming Youtube video even more so than I do HQ Spotify tracks (and it is a problem more common in Australia particularly than most think). Optimisations can only go so far before you encounter hard limitations software cannot work around without a reduction in quality. Considering the platform will offer 320 and lossless, I guess they're not limiting themselves to some small niche of the market. Most people will happily pay the same price for Spotify like quality and a possibly larger catalogue on Tidal, but I don't think the lossless aspect is going to be as big as Jay Z thinks. It's a marketing gimick more than it is a selling point for the general audio consumer.