Yup. I can't speak for the others, but both Jay Z & Kanye are very heavy into promoting new artists. Jay essentially created two of the men standing up there

Yup. I can't speak for the others, but both Jay Z & Kanye are very heavy into promoting new artists. Jay essentially created two of the men standing up there (J Cole & Kanye), and Kanye has been instrumental in pushing Big Sean, Kid Cudi, Pusha T, and Chief Keef among others into the limelight. They, along with birdman & lil wayne are the biggest promoters of new artists in the rap game.