There's something psychological about a product being in its clean and pure undamaged state. And it goes well beyond fruit. Even for products that get wear and

There's something psychological about a product being in its clean and pure undamaged state. And it goes well beyond fruit. Even for products that get wear and tear through normal usage, it's somehow better if we're the ones who do that wear and tear. Eg, say you're at a book shop buying a paperback. If there are multiple copies you'll choose the one with the crispest cover and cleanest pages. Even though it'll get bent up and dirtied as you read it yourself anyway.