They have links to real studies at the bottom. It's not marketing, they're just trying to makes studies seem more interesting. Links at bottom of article: htt

They have links to real studies at the bottom. It's not marketing, they're just trying to makes studies seem more interesting. Links at bottom of article: http://faculty.chicagobooth.edu/ayelet.fishbach/research http://faculty.chicagobooth.edu/ayelet.fishbach/research http://www.econ.ucsb.edu/~tedb/Courses/GraduateTheoryUCSB/Bernoulli.pdf http://www.econ.ucsb.edu/~tedb/Courses/GraduateTheoryUCSB/Be... http://www.princeton.edu/~kahneman/docs/Publications/prospect_theory.pdf http://www.princeton.edu/~kahneman/docs/Publications/prospec... http://press.princeton.edu/titles/7802.html http://press.princeton.edu/titles/7802.html http://faculty.chicagobooth.edu/ayelet.fishbach/research/KleinFishbach.pdf http://faculty.chicagobooth.edu/ayelet.fishbach/research/Kle... http://www.amazon.co.uk/Sensation-Seeking-Behavior-Marvin-Zuckerman/dp/1591477387 http://www.amazon.co.uk/Sensation-Seeking-Behavior-Marvin-Zu...