That article's not very convincing.. Fish oil you get at Walgreens isn't regulated by the FDA and can be dramatically different than what the label claims (htt

That article's not very convincing.. Fish oil you get at Walgreens isn't regulated by the FDA and can be dramatically different than what the label claims (http://www.ncbi.nlm.nih.gov/pubmed/25604397 http://www.ncbi.nlm.nih.gov/pubmed/25604397). Moreover, the $30/bottle fish oil is very low concentration, often 20% - 30% PUFAs, and typically very highly oxidized. Lovaza is 90% ethyl ester PUFAs and has been thoroughly tested to demonstrate safety and efficacy (http://www.accessdata.fda.gov/drugsatfda_docs/label/2009/021654s023lbl.pdf http://www.accessdata.fda.gov/drugsatfda_docs/label/2009/021...). Will the $30/bottle Walgreen's Omega-3s be pretty close in effect to Lovaza? Probably.. If you take 3x as many to match dosage and if you don't mind the fishy smell and biproducts due to the AV/PV levels being off the charts.. but there's still no guarantee.