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I think on a macro level, teams don't always want to sell every single ticket for maximum dollar. They really want to ensure a year over year constant revenue s
by mox1 12y ago
I think on a macro level, teams don't always want to sell every single ticket for maximum dollar. They really want to ensure a year over year constant revenue stream. So they contract with ticketmaster to sell all of their tickets at fairly set rates. The "Market Price" for an event for 6-8 months from now is going to swing up and down a lot.
There's also the perceived unfairness (think what would happen if a popular restaurant doubled its price on Friday and Saturday, people would flip out).
After a while, they realized that a pretty large secondary market had formed for tickets (teams get hot, rival team in town on a Saturday night, etc, etc) and the team / venue wants in on the action. So Ticketmaster created an "official scalper" marketplace to compete with StubHub and friends.
- stevesearer 12y agoInterestingly enough fine dining establishments are moving in the direction of tickets with a variable price. Long, but a worthwhile read on the subject: http://website.alinearestaurant.com/site/2014/06/tickets-for-restaurants/ http://website.alinearestaurant.com/site/2014/06/tickets-for... "Having either static or dynamically variably priced tables by day of week and time – in a fully transparent manner – simply gives customers the option of paying a bit more for a prime time table or saving a bit of money for an off-prime table. It acknowledges the obvious. No one pays $ 275 for a good seat at a Cubs game, looks up at the nose bleed seats and complains that it’s not fair that those guys up there only paid $ 25. People accept the difference so long as the choice to buy either was their own." EDIT: There was also some discussion about this on HN a while back: https://news.ycombinator.com/item?id=7853786 https://news.ycombinator.com/item?id=7853786