4 ms·
Here's some solid advice which I used to make the transfer myself. First of all, pick a niche industry and own it. Too many agencies I see are just out to make
by at-fates-hands 12y ago
Here's some solid advice which I used to make the transfer myself.
First of all, pick a niche industry and own it. Too many agencies I see are just out to make money by developing as many apps and sites as possible. This means a lot of cold calling into different industries and talking to a lot of different people with different needs. If you stick with one industry, pretty soon, you'll find areas where you can really start to focus. This in turn makes you valuable to not only business, but then your name starts to get passed around since you have specific ways you're helping other people in that industry. Less cold calling and more referrals is what follows then. I would also start locally, get as many customers in your local niche then broaden out, go regional, then national.
Secondly, the one thing that has made my agency successful is minimizing overhead. It's basically me and my partner. We work from our homes, but are in constant contact with each other (technology is great ain't it?). This means, no employees to pay, no office rent, no heating bills, no additional hardware or furniture. It allows us to keep our rates fairly low and still have a very nice profit margin since we have so little upfront costs. This also benefits our clients since it saves them money too.
Lastly, I use a progressive billing system. I start out working with my clients on an hourly rate - mainly doing consultation work. Then once we start having steady work, I go to them and say, "Hey, you're paying a lot for my hourly rate since and we're always doing work for you, why don't we just set up a monthly total (a 5-8% discount off my hourly rate) with a minimum of hours I need to work for your company each month and go from there?" 90% of our clients have switched over to a monthly or yearly billing subscription. This is a biggie since you don't have to worry so much about where your next project is coming from, you can really focus on your clients and know you have a steady stream of revenue coming in. This also allows you to continue to cold call and bring in new business - makes a huge difference compared to working project to project.
Hope this helps!