> people do not know what to associate amazon with (it's just a bookstore, right?) I disagree. I think most people know. Amazon was once a bookstore, then it c

> people do not know what to associate amazon with (it's just a bookstore, right?) I disagree. I think most people know. Amazon was once a bookstore, then it changed; it's now the website where you buy things. If you're in IT it is also the major host for cloud computing. There it is in a sentence (two for IT specialists). Does this leave out major things like video? Sure, but you asked about the brand, and that seems pretty clear: that website where you buy stuff.