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people do not know what to associate amazon with (it's just a bookstore, right?) In my experience people couldn't care less about "brand identity" in general.
by moe 12y ago
people do not know what to associate amazon with (it's just a bookstore, right?)
In my experience people couldn't care less about "brand identity" in general.
Nobody (outside our tech filter-bubble) cares what Amazon does or doesn't do beyond their shopping and book business.
- icebraining 12y agoI don't think brand identity is about getting people to care; it's about creating an association in their mind, so that when they need X, they'll think of Y, instead of conscientiously having to think about where to get it. Google is a good example, since their brand identity is strongly linked with web search. When people want to find something out, opening google.com is often an immediate reaction; they don't wonder if they should use a different search engine, or even look it up somewhere else. It's immediate and unconscious.
- wehadfun 12y ago>Nobody (outside our tech filter-bubble) cares what Amazon does or doesn't do beyond their shopping and book business. So true.