> "I know a bunch of executes in the [X] industry, and I can meet any one of them tomorrow." This is how we operate in our B2B. Talk to forty potential clients

> "I know a bunch of executes in the [X] industry, and I can meet any one of them tomorrow." This is how we operate in our B2B. Talk to forty potential clients and find the problems at least several of them have in common. Then reduce the list of problems to the ones in your domain, that require relatively little customisation per client, etc. I make it sound very simple; in reality you end up customising for each client, getting bogged down in maintenance, fielding feature requests that the rest of the client base won't require, etc. Running a business, in other words!