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The before-and-after with detailed explanations is a tremendously appealing format for learning about design though. Are there any good guides which take a sim

• grey-area 12y ago
  The before of all the designs in my list above was a lack and some requirements - that's how design usually starts, not with a previous design. So I think presenting design as a before/after is actually not productive in most cases - ideally it's the process of reifying an idea, not prettying up some information while not considering the broader picture. In the case of the example presented, a better design would wipe the slate clean and ask if all that information was really required at all. The flyer needs to get people to the aikido class, so you probably need a couple of things: Why do I need this? How do I join? The medium and context is also v. important - is it on notice boards at a distance (needs impact), in people's hand, via the post, all three? There are many ways to get there, but I'd suggest if you want a satisfactory solution you wouldn't start from here (the examples in the article). This is what is damaging about before/after - it stops you asking the hard questions about what information is required and what the priorities are.