I'd say: a design overhaul. •The icon needs to change. •The tiles could use custom images and the background could use some texture. •The font looks great for

I'd say: a design overhaul. •The icon needs to change. •The tiles could use custom images and the background could use some texture. •The font looks great for the title, but I don't know if you should keep it everywhere. •The two white labels are too close to the edge. •PB? WR? Game are about the experience (graphics & sounds) especially on the iPhone. Whether or not people click on your link from a search is heavily based on the icon, too.