I switched from an iPhone to a Passport last fall, and have been very happy with it overall. I am a consumer, so this is just for personal use. My reasons for s

I switched from an iPhone to a Passport last fall, and have been very happy with it overall. I am a consumer, so this is just for personal use. My reasons for switching were: 1. Real keyboard. I carried the iPhone for 3 years and never liked the soft keyboard. Most of my usage is text entry (messaging and email), so being able to do this quickly and accurately matters. I much prefer text entry on the Passport, both because I find it easier and more accurate, and I don't give up half the screen to the soft keyboard. 2. Dev / unix tools. It might be a bit surprising, but the BB10 dev kit is actually pretty good: Several API options; no barriers to getting started (download and go); and you can access / expose / augment the unix userland underneath. With a command line app, it feels like a real computer. The keyboard makes this experience better. Since switching, I have also been pleasantly surprised by the size and quality of the screen - 1440x1440 is kind of awesome (more pixels than my laptop). Blend has also been unexpectedly good. Anyway, that's me and my reasons. I'm just a unix nerd in the consumer market. I'm not into flashing ROMs or jailbreaking or anything like that, and I find the BlackBerry keyboard lineup pretty compelling. YMMV.