As someone who hires, I can be disappointed, but I understand if someone says no. It is like dating - it has to work out for both parties. Just say thanks for

As someone who hires, I can be disappointed, but I understand if someone says no. It is like dating - it has to work out for both parties. Just say thanks for your time, but you have decided to pursue other opportunities. If they wonder why, you can maybe explain that on your side, the position isn't a good fit. If the company gets angry, you likely wouldn't have been happy there anyway.