It's a play on words. "By gum" is a popular phrase in the north of England, Lancashire I think. It's perhaps old fashioned, both my granddads were from Preston

It's a play on words. "By gum" is a popular phrase in the north of England, Lancashire I think. It's perhaps old fashioned, both my granddads were from Preston and used it a lot but rarely hear it nowadays among young folk from Lancashire. From the way it's used, it's the same as "bloody hell" or "fucking hell" though deemed far less harsh. Singapore also banned chuddy.