4 ms·

Here's my theory about why the one on the left looks better to some: Given that this is a physical poster, I think we've come to expect a certain crammed format

by jabo 12y ago

Here's my theory about why the one on the left looks better to some: Given that this is a physical poster, I think we've come to expect a certain crammed format that we've already learnt how to navigate well (think classifieds). So it no longer feels strange or crammed. Question for those who think the left one is cleaner: what if this was a web page? You need to look at each one zoomed-in one at a time. Would you still consider the left one cleaner?

wampus 12y ago
A better test might be: what if this was a street sign? I'd probably have to get out of my car to read the one on the right. If the goal is to convey information quickly and efficiently, I think the left one has the edge.
Theodores 12y ago
The word you are looking for is CONVENTION. There are conventions we all know on the web - where your navigation goes etc. - there are also conventions in the real world. The thing about conventions is that you haven't got to re-learn the interface, this also applies with a physical poster. But, yes, same as you, it is familiarity with the format that makes the left one 'better'.