4 ms·
It reminds me of cheap local newspapers, I kinda have a positive reaction to it. Definitely feels more down to earth and personal. Professionalism can be a turn
by aw3c2 12y ago
It reminds me of cheap local newspapers, I kinda have a positive reaction to it. Definitely feels more down to earth and personal. Professionalism can be a turn-off.
- GhotiFish 12y agoI think this is maybe what's going on. There are pragmatic choices that make things easier for us, but every element will have an emotional context as well. It's odd, when I was looking at that aikido ad, I thought I could faintly smell newsprint paper...
- aw3c2 12y agoYeah, same here. Also I interpret it as a already well-established place, something that has been successfully run for a while. The other one screams "Hi, we are a new institution" which gives me a wary response. It just misses some smiling stockphoto woman. There must be a lot of testing and research in "cheap looking" ads, this might be a great example of the resulting emotional responses.