2 ms·
I was like, cling, cling, what's the pun, are they making some kind of celophane now, something about clingy....film... > At Kodak, Clinging to a Future Beyond
by logicallee 12y ago
I was like, cling, cling, what's the pun, are they making some kind of celophane now, something about clingy....film...
> At Kodak, Clinging to a Future Beyond Film
Then I was like. WAIT a minute. This awkward title isn't drawing attention to "cling". It's just a painful nytimes headline word order. Seriously, this is just painful.
- freehunter 12y agoWhy even use the word "cling"? Clinging would be if they stayed true to film. Leaving film for digital isn't clinging, it's adapting. Clinging is what they did in the 90s when digital started to rise and they ignored it. You don't cling to the future. You cling to the past.
- TazeTSchnitzel 12y agoThey're clinging to a relic of the past: a Kodak that thought it could adapt. They're clinging to the hope they had that they can adapt. They're not adapting.
- logicallee 12y agoI meant that the natural word order is "Kodak still clinging to a future beyond film." Not, "at Kodak, clinging..." This doesn't even make any sense.