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I'm curious to see how they do this. It doesn't appear that any of Blackberry's recent models have been a hit with consumers or enterprise. John Chen does seem

by dlevine 12y ago

I'm curious to see how they do this. It doesn't appear that any of Blackberry's recent models have been a hit with consumers or enterprise. John Chen does seem like the most level-headed exec in Blackberry's revolving door succession of CEOs, but with that said, I'm not sure what Blackberry can do to make itself an attractive alternative to iPhone, Android, and Windows Phone. It seems that Blackberry has essentially given up all of their market share, and what they need to do now is to essentially build their platform from scratch.

kchoudhu 12y ago
It's funny that you mentioned Windows Phone as an alternative. The marketing pukes at Redmond are probably popping open the bubbly right now. ~~Posted from a Windows Phone~~
shyn3 12y ago
I really think they have found a really good, niche market, but they don't recognize it. They seem, BBRY, to have it backwards. They seem to be chasing enterprise, but enterprise, doesn't understand the value proposition of the product. BBRY is not a handset only anymore, it's a software service which allows you to manage your mobile devices with a single unified view on all operating systems. Explain that to enterprise is near impossible. What BBRY needs to do is focus on the consultants/contractors, get them to run their own/hosted BES service, with work/personal separation. Let me have as many numbers, with different work spaces and personal spaces.
ZenoArrow 12y ago
> "It doesn't appear that any of Blackberry's recent models have been a hit with consumers or enterprise." Does it matter? The article suggests that they're switching their business model to be more software-focused, which is a smart move. QNX is definitely a great asset, a stable, POSIX-compliant, real-time OS, that can run on anything from embedded systems upwards. There are tons of potential applications for QNX.

by dlevine 12y ago

kchoudhu 12y ago

It's funny that you mentioned Windows Phone as an alternative. The marketing pukes at Redmond are probably popping open the bubbly right now. ~~Posted from a Windows Phone~~

shyn3 12y ago

I really think they have found a really good, niche market, but they don't recognize it. They seem, BBRY, to have it backwards. They seem to be chasing enterprise, but enterprise, doesn't understand the value proposition of the product. BBRY is not a handset only anymore, it's a software service which allows you to manage your mobile devices with a single unified view on all operating systems. Explain that to enterprise is near impossible. What BBRY needs to do is focus on the consultants/contractors, get them to run their own/hosted BES service, with work/personal separation. Let me have as many numbers, with different work spaces and personal spaces.

ZenoArrow 12y ago

> "It doesn't appear that any of Blackberry's recent models have been a hit with consumers or enterprise." Does it matter? The article suggests that they're switching their business model to be more software-focused, which is a smart move. QNX is definitely a great asset, a stable, POSIX-compliant, real-time OS, that can run on anything from embedded systems upwards. There are tons of potential applications for QNX.