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Blackberry seem to have the finances to sponsor Mercedes F1, that cannot be cheap, however it probably points to their future with QNX in the automotive world.
by Theodores 12y ago
Blackberry seem to have the finances to sponsor Mercedes F1, that cannot be cheap, however it probably points to their future with QNX in the automotive world.
- frandroid 12y agoMarketing is not an optional expense that companies engage in only when they make a profit. The withdrawal of such spending, especially during tough times, sends negative signals to their markets that might have produce more losses of income than the losses from mere diminished branding and exposure.
- sospep 12y agoThe Mercedes sponsorship was deal was completed by the previous management team at BB. It was probably the best "marketing deal" that BB made at a reported $12M year for 3 years[1]. 1] http://www.ft.com/cms/s/0/d6695dde-6ef4-11e2-b6da-00144feab49a.html#axzz3Vh6Zskxi http://www.ft.com/cms/s/0/d6695dde-6ef4-11e2-b6da-00144feab4...
- sospep 12y agoalso noteworthy, is that this wasn't just a 'marketing deal' per se but an "enterprise partnership" The Mercedes F1 team runs its business on BB hardware and software. "The Mercedes F1 Team uses more than 200 BlackBerrys including Blackberry Z10s, Q10s, Z30s and Passports. It's these along with BlackBerry Enterprise Sever 10 (BES10) which seem integral to the day-to-day running of the business."
- aswanson 12y agoThey need to get iphones.
- freehunter 12y agoAn iPhone doesn't replace a Blackberry if you really need a Blackberry. You also can't run a car (minus the entertainment system) off of iOS like you can QNX.
- Theodores 12y agoWhat amazes me is that I do not know this already. With other IT in F1 concerns - e.g. Tata group a few years ago - you hear all about it. But with Blackberry? Not a thing. How hard can it be to write in interesting story? Anyway, thanks for the info.