Some companies minimize advertising budget but manage do do very well. Patagonia spends less than 1% of sales on advertising. (http://www.bain.com/publications/

Some companies minimize advertising budget but manage do do very well. Patagonia spends less than 1% of sales on advertising. (http://www.bain.com/publications/articles/brand-strategy-that-shifts-demand.aspx http://www.bain.com/publications/articles/brand-strategy-tha...)