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Interesting ramifications for the startup that's struggling to make sales. Extrapolating on this finding might indicate that a startup that meets early failure

• Mz 17y ago
  My read on it is that it only measured a short-term reduction in performance. I saw no indication that it suggests long-term consequences from a single instance of rejection. Some people are inherently more likely to be bitter, grudging, etc and hold onto such negative feelings. Other people are more inclined to get over it and move on. Bill Gates has said that your unhappiest customers are your best source of learning. Some people are inclined to view negative feedback as useful information and not wallow in a negative emotional reaction to it. This behavior can be learned to some degree. I would think that part of why the examples cited in the article resulted in negative reactions is because it was not constructive feedback: The artificially induced feeling of rejection apparently was delivered with zero feedback as to why they were being rejected. Some real life situations are like that. But other real life situations hold a great deal of information about why people are rejecting something. Anyone who wants to be an entrepreneur would be well advised to learn to view negative responses as "constructive feedback" and not take it too personally. Most sources I have seen indicate that entrepreneurs typically experience a lot of rejection (and failure) prior to achieving success.